Preserving and scaling the highest levels of human expertise.
Clonera was founded on a simple premise: the true value of an enterprise lies in the judgement, reasoning and domain mastery of its people. We build technology to protect and scale that value.
Thought-driven AI for high-stakes operations.
For years, enterprise software has focused on automating basic tasks: filling in forms, routing emails and sorting rows of data. But at critical decision points, businesses still face bottlenecks, key-person dependencies and scaling limits.
Generic machine learning and large language models offer probabilistic guesses, but lack the explicit logic, safety guardrails and plain-English explainability that core business functions need.
At Clonera, we take a fundamentally different approach. We build agentic AI that replicates the reasoning, judgement and operational logic of your top specialists, turning human expertise into enterprise digital assets while keeping full control and auditability over every decision.
Leadership and vision.
Clonera was founded by James Franklin, whose career spans decades of solving complex operational, technical and domain challenges across high-stakes industries.
Driven by a deep understanding of enterprise risk and the hidden costs of key-person dependencies, James set out to bridge the gap between advanced artificial intelligence and practical, enterprise-grade execution. His belief: technology should not attempt to replace human intelligence, but amplify, preserve and scale the highest levels of human reasoning.
Under James’s leadership, Clonera developed its flagship APEX cognitive engine, a proprietary platform engineered to give enterprise leadership confidence when deploying AI into critical workflows.
A sector-agnostic career
At the intersection of human strategy and system execution.
- 01Business Systems Analyst
Deconstructing how work really flows through an organisation, and where it sticks.
- 02Enterprise Architect
Designing large-scale, multi-entity operating models and the systems that run them.
- 03Business Architect
Chartered. Aligning strategy, capability and process so the design and the delivery never drift apart.
- 04Founder & AI Principal, Clonera
Applying the rigour of enterprise architecture to agentic AI, so every solution is built on professional logic.
Proven across the most demanding industries
The APEX foundation.
At the heart of Clonera is APEX, our proprietary cognitive engine, built for high-stakes enterprise environments and operating under strict operational guardrails and explicit business logic.
Defined boundaries
APEX executes workflows within the operational boundaries you set, removing the guesswork associated with standard AI models.
Step-by-step auditability
Every action generates an explicit, human-readable reasoning log for risk, legal and compliance teams.
Integration
Built to connect into existing enterprise CRMs, ERPs and specialised field hardware without disrupting current workflows.
What drives us.
Reducing key-person risk
An enterprise’s expert judgement should not leave when staff change. We protect institutional knowledge so companies stay resilient regardless of turnover.
Protecting teams from burnout
Senior people should not spend their time on repetitive, low-value evaluations. Clonera handles routine cases, so they can focus on strategic growth and complex edge cases.
Scaling without overhead
Grow case capacity, reach and throughput without a linear, costly increase in headcount.
Serving high-stakes industries.
Insurance and claims
FNOL triage, evidence analysis and repair-versus-replace decisioning.
Commodities and trading
Senior analyst logic for market signals, pricing and exposure risk.
Healthcare and clinical support
Supporting complex clinical decisioning within strict regulatory frameworks.
Turn your operational expertise into permanent enterprise assets.
Discover how James Franklin and the Clonera team can transform your enterprise capacity using the APEX platform.